Teletoon Retro Oblivious To The Flintstones’ 50th Anniversary

Betty Rubble30 September 2010 marked the 50th anniversary of the landmark prime time animated series, The Flintstones. In spite of this event, Digital Forum posters have been horrified to discover that Teletoon Retro went through with their normal schedule, unaware of the important event. The fact that no marathons or special events were planned brings some question to just how many people are actually running the station.

Often wrongfully attributed as a Saturday morning cartoon, The Flintstones debuted on 30 September 1960 and quickly gained notoriety as being the very first animated sitcom. The series ran for six years, and reruns have been ubiquitous on North American television for decades.

Since Teletoon Retro launched in 2007, The Flintstones (and its Quebecois localization, Les Pierrafeu) has been been a mainstay on the station. Cartoon Network’s Boomerang network, which these days is only a retro cartoon network in theory, aired the first episode of the series followed by a brief marathon. While this is clearly a major event, ripe with marketing and promotional opportunities, it still wasn’t enough to break Retro from his monotonous operation.

While Teletoon Retro has stayed impressively more focused on airing classic television than Boomerang, which has long since devolved into a home for reruns from the main Cartoon Network channel in the United States, it definitely lacks personality in comparison. It has been an undeniable success since it launched and has brought us some very popular programming (albeit sparsely). However, its failure to break from its usual format for even one notable event strongly suggests that the station is being run off of a media server of some kind.

Apparently, this is the case with the majority of Canadian specialty stations, operated by parent companies who have no interest in putting actual effort into making services worth subscribing to. This is likely due to the strong enforcement of genre protection on Canadian television, which ensures that only one specialty service exists for each distinct genre, eliminating any threat of competition.

With so many services operated in such a vapid fashion, it is no wonder why many speculate the complete and utter downfall of Canadian cable and satellite in the near future.


One response to “Teletoon Retro Oblivious To The Flintstones’ 50th Anniversary

  1. I think the problem with Canadian specialty channels is that they rely too much on the money they get from being in a package. While you can get digital channels individually, I expect most people get them in theme packages, even if they only watch one or two of the channels. This means a channel can bring in a good income being part of a popular package, even if no one is watching.

    The American solution isn’t very good either as often the response to competition or other problems is to switch genres.

    Teletoon Retro has had a number of special events and I don’t think it is being ignored like many of the other digital channels. I guess they didn’t see the Flintstones event coming.