Marvel’s Avengers: Earth’s Mightiest Heroes, a series that has already achieved infamy for its unabashedly whitewashed representation of history, saw its first DVD release this week. Astute observers may notice that the Canadian release of the first thirteen episodes bears a rather noticeable omission in its cover art, which can be seen below.
While Disney has obtained full control over the series’ home video distribution in the United States, existing contracts from before Disney’s purchase of Marvel have allowed Vivendi to retain distribution rights to Avengers: Earth’s Mightiest Heroes in Canada. That includes the ability to market the title under an entirely different release, including a higher episode count (thirteen episodes per set versus seven) and different packaging. While the likes of Thor, Hulk, Iron Man, and even Ant Man and Wasp made the cut in Vivendi’s localized marketing, it appears that Captain America’s presence was deemed unacceptable for the eyes of casual Canadian consumers.
Captain America has frequently been cited as a character that has given Marvel a very hard time in markets outside of the United States. While his characterization is more complex than the simple symbol of excessive American patriotism that the public is most commonly exposed to, this fact is difficult to communicate to foreign audiences. It will be interesting indeed to see how the upcoming Captain America: The First Avenger does in non-American theatres in respect to its domestic US release.